Aug 21
Sally Bjornsen

L10822431O.K. so this week’s poll is a wrap.  The winner goes to the casual top–62% of you said it’s what you  own the most of in your closet.  I don’t know about you but the casual top category has been the death of my debit card over the years.  Whenever I have a jonesin’ for a polyester pick-me-up what better to feed that urge than a cheap casual top.  It’s like a Kit-Kat bar at the checkout counter at the grocery store just screamin’ “take me home, I’m lonely.”  It’s a spontaneous decision–the People magazine or the Kit-Kat bar?  The Kit-Kat always wins.  Don’t get me wrong, I like my People Magazine I just prefer it free at the gym or in the gynocologists office.  The casual top for me is often spontaneous because it’s usually cheaper than a sweater or a blouse and it promises so much.  It can be playful, outrageous or just plain trashy and it doesn’t take a big chunk out of the budget.  This behavior, this spontaneous feel good item for which I imbue so much expectation is exactly what I am aiming to get away from once I’m shopping again.  I look at it this way.  The casual top is like a gateway drug… it leads to more shopping, more consumption and confusion–expecially if it comes in a print.  My motto–just say no to the casual top impulse.  Say no to buying without trying, say no to made in China, say no to trendy and say no to anything that looks ten years younger than your age.  If it’s not something you are sure you’ll wear at least once a week walk away, take a breath and ask yourself—do I need this?   That’s my two cents, or call it five.

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , , , ,
Aug 18
Sally Bjornsen

Eat, Pray, Spend

Priv-lit and the new, enlightened American dream

Eat, Pray, Spend

Article by Joshunda Sanders and Diana Barnes-Brown, Illustrated by Ana Mouyis, published in 2010;
 
For decades, self-help literature and an obsession with wellness have captivated the imaginations of countless liberal Americans. Even now, as some of the hardest economic times in decades pinch our budgets, our spirits, we’re told, can still be rich. Books, blogs, and articles saturated with fantastical wellness schemes for women seem to have multiplied, in fact, featuring journeys (existential or geographical) that offer the sacred for a hefty investment of time, money, or both. There’s no end to the luxurious options a woman has these days—if she’s willing to risk everything for enlightenment. And from Oprah Winfrey and Elizabeth Gilbert to everyday women siphoning their savings to downward dog in Bali, the enlightenment industry has taken on a decidedly feminine sheen.  click here to read the rest of this article.

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , , , , , , , , , ,
Aug 12
Sally Bjornsen

imagesTwenty-five years ago I lived in San Francisco with my childhood friend, we will call her Jay.  We had parted ways in high school due to my father’s relocation for his job and reconnected after I had graduated from college.  “Come live with me in the city,” I begged.  She did. 

Jay was the consummate ugly duckling turned swan.  She was always dressed impecilby.  Though I was the one with the big corporate job she managed to out spend and out dress me–it was competitive.  Even her nightgowns were gorgeous. 

Immediately I found our living situation less than bliss.  Jay was distanced and not as fun as she had been when we were in junior high.  She worked two jobs, administrative assistant by day and record store clerk by night while I found my way as a sales person for Eastman Kodak.  We didn’t’ see much of each other.  I would occasionally see her in the mornings or in the evenings when she came home from her job at the mall-bags of clothes on her arms.  I just couldn’t figure out how she could afford all that stuff while I was stuck in the same preppy skirts I wore post college.  About six months into our living situation the phone started to ring at all hours of the day. I worked from home so I was the one taking the calls.   The voice on the other end always asked that Jay return the call offering up an 800#.  When I passed these messages along to Jay she replied annoyingly, “Those calls are magazines trying to sell me something.  Just hang up on them.” 

One morning after a run in the park I was making coffee in the kitchen of our flat when I heard our front door open.  I walked down the long hallway toward the door to face two very scary looking men asking for my roommate.  She was still in bed at the time.  I was frightened.  It was 7am and I had two very large, and very sketchy looking men in my house—think Mikey Rourke in a mob film.   I woke Jay.  What ensued was a discussion about the repossession of Jay’s car.  She broke down crying and begged that they give her some time to get her act together.  They were empathetic in their mobster way and gave her 24 hours.  Jay would not speak to me, she simply went to her bedroom and shut her door.  The next morning her parents drove up from Orange to San Francisco and moved her out, leaving me with the rent and a giant question…what happened?  I never spoke to Jay again.  The moral of the story…It’s never just about shopping!

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , , , ,
Aug 12
Kimberly

This is a tough one for me! I’ve managed to do quite a few things in life that I never thought I had the ability to do – earn a PhD, teach a course, run a race. But not buy clothes for a whole year? That’s in a different category altogether!

I think the purpose of the Great American Apparel Diet is very meaningful, and I definitely not only want to practice self-control, I also want to become a more careful consumer and more appreciative of what I already have in my life.

We’ll see how I do when September 1 arrives. :)

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: ,
Aug 12
Sally Bjornsen

laundry ladyPart of the reason we live in a disposable apparel culture is that we don’t take the time or make the effort to take care of the clothes we own.  I remember as a kid my mother hand washing her favorite items.  This was long before people sent everything to the dry cleaner, which by the way can ruin a wardrobe if you are not careful. My mother’s special “delicate” silks and jerseys would hang on the shower rod in our bathroom or on the floor laid flat to dry.  I can’t remember the last time I hand washed something.  My mother, by the way is a fashion icon at 72 years old.  Her wardrobe can go up against anyone’s wardrobe anyday.   Most of what’s especially beautiful in her closet are those things she has hung onto for years.  So that brings me to this…how do we modern girls learn from the generation before us about taking care of what we already own?  Here are some basic principles.  Please add on your own and I will post them too.

Tips for taking care of the clothes you already own:

  • Avoid dry cleaning as much as possible. The chemical process strips down fibers in clothes over time.
  • No wire hangers!
  • Wash rougher pieces together like jeans, and softer ones like cotton dress shirts on their own.
  • Use the gentle cycle as frequently as possible with a gentle detergent like Woolite.
  • Wear your clothes more than once before washing them. If a stain is small, spot clean with seltzer water or a reputable spot remover. 
  • Remove clothes from the dryer and hang them up immediately.
  • Don’t use the dryer if you don’t have to.  A clothes line or a shower rod make for good “air drying.”
  • Pay attention to what you are ironing and look at the instructions for recommended iron settings. 

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , , , , , , , ,
Aug 10
Tessa

I didn’t double check the rules but I assume we can replace items in our closet that are worn out with similar/exact specs? I had a shabby black dress that doesn’t fit anymore and two cardigans that had to be donated. I replaced the black dress and one of the cardigans. I have to purchase back to school shoes and cardigans for my children but we’re pretty set on pants and shirts (they wear uniforms and I am the designated donatee for lots of my friends’ kids’ outgrown stuff). So, if I goofed and shouldn’t have replaced the donated items, let me know in the comments and I’ll return them.

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , ,
Aug 04
Sally Bjornsen

the_endHello all, I must admit I am looking forward to going off this diet (less than a month away).  It has been a fast year.  It seems like yesterday that I was floating this idea out to my sister, who by the way,  lasted only one month. 

I am looking forward to ending this “experiment” not because I plan to gorge on frilly tops, or binge on pencil thin jeans (just say no to skinny jeans), but because I’m done.  I have learned so much on this diet, about what is important to me, what I like to wear and how much clothing used to consume my time.  That said, I am certain that I don’t look as polished as I used to, but I don’t really care about that right now.  If I worked in an office with other people that might be different but since I work alone most of the time it’s just me. 

So, “what?” you ask, will I do when I am off this diet.  Well the first thing I am going to do is buy a pair of jeans.  I am not sure what brand but what I do know is that I want a comfortable pair without holes or patches.  My most comfortable jeans, the ones I have turned to day in and day out this past year, the ones with the hippe patches are Big Star.  Naturally I will investigate that brand first, hoping to replace the pair that seriously needs to be made into a pillow or converted to dust rags.

I am also going to buy American whenever possible, (no, I’m not some weird conservative evangelist). I like the idea of buying local if possible, you know, reducing my apparel footprint while buying from people in our country who need the money. And on that note, some good news.  The brands Splendid and Michael Stars are both American made local companies (not sure if MS denim is made in the US, looking into that).  I love both these brands mostly because they make comfortable, stylish, knit apparel,  which I have discovered is what I like to wear. 

Now, I know there are a lot of you who are just starting this diet so hearing about what I am going to buy when I am off this thing is probably not helping your cause.  That said, I am interested in hearing from others who are moving off this thing to find out what they are going to do, buy, not buy, etc.  Also, if any of you know of some great American brands I am all ears.

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , ,
Jul 28
Sally Bjornsen

image-of-closet-for-Style-Bust-Closet-Swap-round-1Tonight I was with my friend Portia who has been contemplating going on this diet for 11 months now.  I told her that I have decided to extend the diet for one more year, in light of the fact that there have been so many people interested in joining the effort in the past few weeks (here we go again).  When I told Portia it wasn’t too late to realize the benefits of clothing deprivation she hooped and hollered “That’s what I need, a closet colonic.”  The visual made me gag.  She went on to claim, “Deep within my big, fat, bloated walk-in closet there is a skinny one begging to be free.”  Portia, warming to the idea, is going to “think about it,” before she commits.  Let me be clear…I am not doing this for another year myself but I will moderate, facilitate, contemplate and write about life post diet.   

Alright already Portia—stop the squawkin’ and start walkin’ give your closet the future it deserves with a purge, a cleanse a regular down home colonic.  We’re here my dear and waiting to hear how it all “flushes out.”

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , , , , , , , , , ,
Jun 11
Sally Bjornsen

My name is J.S., and this challenge really struck a chord with me when I first read about it.Juny As a young adult who works in the fashion industry, I witness consumerism and the short lifespan of ever-evolving trends on a daily basis. One day it’s in, the next day it’s out. This is why I believe developing your own style is important. Not only do you become less immune to these trends, but you can stand out from the crowd. Why wear something just because it’s “in right now”? Your style is what makes you, you. This challenge is an opportunity to continue developing my style by looking into my closet and exercising some creativity! The other goal is to free up, time (and space) to invest in what is important to me. This will be an interesting challenge because all day I am surrounded by clothes, and I occasionally wholesale-buy for clothing. I guess the perk of saving aside a pair to stow away in my closet will be gone until September 1st, 2010. I want to see how strong I mentally am. Bring it on!

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , , ,
Jun 04
Sally Bjornsen

Last week was weird for me.  I turned 47 which wasn’t particularly monumental other than I am one year closer to 50 and I am not buying any clothing “presents” for myself these days.  While the birthday went off without a hitch, for some reason I felt unsettled.  I finally decided that it was my hair.  I told myself I needed something new-ish, fresh-ish, young-ish.  Now, a little background– I have only had one haircut style in my adult life.  I wear it short and sometimes shorter, blond and sometimes blonder. As you can imagine going for something “new” can be the difference between a half inch and an additional foil or two. 

Earlier in the month I met a spunky, modern girl at the reception desk at one of my client’s offices.   Hovering on the young end of her twenties, she had great hair, an age appropriate earring in her nose and a cute tattoo, the kind she will hate when she is 47.  Compelled by her flawless youth I asked, “Hey, where’d you get your hair done.”  Flattered and excited to be giving a woman like me fashion advice she told me  “my guy downstairs is amaaaaaazing.”  After a little TMI she scrawled his name down on a business card and handed it over to me.  Last week, in my moment of needing something “different,” I dug her lipstick soiled guy’s card out of the depths of my handbag and called him.  I booked a 2.5 hour appointment for haircut and color.   Certainly, I told myself, he could do something Fresh-ish!  

Can you say hair debacle!  Yikes.  He told me “I’m not sure I like you in short hair” (that should have been a sign).  He said he wanted me to “grow it out.” I won’t drag you through the details of my afternoon with the long-hair-loving stylist, other than the fact that it cost over $200 smackers and I came away with a beige poof job.   The guy used a round brush on my hair…need I say more?

When I got home my husband, who never notices when I get my hair cut, asked me if I was going to coin my new look  “Carol Brady Returns.”  Later that night at writing group my fellow writers told me, “That’s the worst haircut you’ve ever had.”   

Upon waking the next day I made a phone call and scheduled the “fixer cut”.  It was time to go to the renowned Super Swank Salon that I had been avoiding for years, (though it came highly recommended).  It is one of those places that  people name drop, it was so cool that it was so uncool in my mind I had refused to go.  But now, the only thing that could remedy my situation was something upber cool.  

I entered the swank, shiny, chic Salon—pronounced “Say-lawn,” complete with espresso bar and cocktails, and was immediately comforted by the modern haircuts all around.  I had to ask myself, “why haven’t I been here?” I checked my coat, grabbed a sparkling something or other and met with my short-haired, funky, stylist.  I was in good hands.  An hour later and another 100 bucks sunk I had a very short but very cute hair cut.  The only problem was….she cut off $100 worth of color (from the day before) and now I looked like a speckled bird.   My super chic stylist offered to color it but at that point I wasn’t about to “pay more.”  Plus it just felt wrong coloring my hair two times in two days.  The last thing I needed was for my hair to fall out.  

I feel like I need to say this,I am not high maintenance.  I am the kind of girl who wears her hair super short so she can get ready super fast.  Really.

At home my husband laughed at my hair.  He said, “now you look like an exotic bird from that Planet Earth video”.  If he knew how much I had paid at that point I am certain his attitude would have been different. 

The next day, at the end of the day and certain that the hair was not getting better, I made yet another call to a non discript,  local hair dresser a few blocks away from my house and two doors down from Safeway.  I told her in a panic “I am on my third day of a bad hair fiasco that needs fixing right away.”  She calmly made an appointment and assured me that it wasn’t the first hair mistake of the day she’d fixed (good to know that hair disasters are alive and well all over the place).  $100 dollars and another two hours later  I had my hair the way I wanted it.  Short and blond, sans speckles. 

So why am I telling you this story?  My hair story?  Because if I had been buying clothes I would have filled my car with new items, gone home, tried them on and then returned most of them.  I would have tried on different styles, studied myself in the mirror and then made some decisions.  No dobut I would have wasted a lot of time making a few trips to the store, to buy and return.  But in the end I probably would have spent $200 instead of $400.  I would have clothes in my closet and not hair on the floor.  Now, I’m not saying I wish I could shop, but last week it would have saved me some money and several hours in the salon chair.  Sept. 1st cannot get here soon enough!

Post to Twitter Tweet This Post

  • Share/Bookmark
Tagged with: , , , , , , ,
preload preload preload