Sep 15
Sally Bjornsen

Every year when I go to my annual checkup I fill out a questionnaire that asks “how much alcohol do you drink a week.”  Now, I find this question about as awkward as “how many days a week do you floss.”  I drink a couple of glasses of wine a night and on the weekends it’s no holds barred.  That said, I don’t think I’m an alcoholic.  I don’t fall over drunk, make out with strangers or wake up in someone else’s bed.  I think I am a typical working mom who drinks wine to pass the time and to forget the details of life for a while.  Is that so wrong?  According to the stupid questionnaire and my tee tolling  doctor, more than seven 6 oz. glasses of wine or beer a week is much too much.  Have you ever seen six ounces of wine in wine glass?  Of course not, bartenders and sommeliers would be fired if they only poured 6 oz. into a glass.  For the record 6 oz. is  called a “taste.”  Who are these people, these arbiters of appropriate wine consumption and teeth flossing?  Where do they come from? Obviously they are nobody I know!

The other day I was scanning the web and came upon an online article titled:  “Are you a Shopaholic.”  Yikes, according to the questionnaire in the article I guess I am.  Of course this reminded me of the alcohol questionnaire at my doctor’s office.  According to the following questions (and you need to answer “yes” to four of the questions to qualify) I fall smack dab in the belly of the shopaholic zone.  I thought I would share with you what I found. 

Take this Quiz: Are you a compulsive shopper?

True or False? Evaluate the following statements:

1. When I am feeling depressed, I usually go shopping.

2. I spend a lot of money that I do not have on things that I do not need.

3. I get a rush when I make a purchase, but I “crash” soon afterwards.

4. I have closets full of clothes that I have never worn, and countless gadgets that I have never used.

5. I often feel reckless and out of control when I shop.

6. I lie to my friends and family about how much money I spend.

7. Even though I feel very distraught about my debt, I still shop.

8. I feel emotionally upset and disturbed by my own shopping habits.

9. After a big shopping trip, I sometimes feel disoriented and depressed.

10. My shopping has caused problems in my personal relationships in one way or another.

Did you answer “True” for four or more of the above statements? If so, it is possible that you have a real problem with compulsive shopping.

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Sep 07
Sally Bjornsen

Hey dieters the polls are in and the department store wins with the T.J. Maxx, Ross type discounters right behind her.  I was surprised to see that online shopping came in behind the discount brick and mortar option.  But then again not so surprising.  Have you ever ordered a pair of pants online?  Nothing like a few online mistakes that will send you back to the Lucky or Levis store for a pair of jeans that fit.  Boutiques came in next to last with the big box retailer in last place (The first and last time I bought something at a big box retailer it was a swim suit, I was in a panic.  I was horrified to find that every woman over 60 had the same suit that year).

We have a new poll this week that hits right at our emotions…how we feel when we shop.  Arghhhh.  This is a hot topic that seems to surface a lot in our posts.  I can’t wait to hear what you have to say.  Happy dieting!  Sally

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Sep 05
Sally Bjornsen

Hey guys, sorry to have been out of communication.  I was in Southeast Alaska for the past week cavorting with the humpback whales, Grizzly bears and sea lions.  As you would expect, I was well dressed in waterproof jackets and sweat wicking, high-tech fleece sweaters that I have collected over the last ten years.  All still in style of course.   At one point, after wearing the sixth of the seven jackets I had packed, my sister said, “What is this…a fashion show for Gortex?”  There was a time, many years ago when I was in the outdoor industry and collected every fleece, down and Gortex techno-jacket available.   The only problem—that stuff never wears out.  It will take 1,000 years before I have an excuse to buy another.  

Anyway, I was in Elfin Cove on September 1st, the day when I could safely and freely shop with abandon.  A little background for context, Elfin Cove is a fishing village, winter population: twelve people.  Summer population: a hundred.   It’s a nature lover’s dream and an ex-shopping diva’s worst nightmare.  I went into their seasonal gift shop with such high hopes for a stellar something or other but could only find Elfin Cove embroidered and screened sweat shirts and t-shirts.  Needless to say, I walked away empty handed.  I have since ordered a few things from www.hautelook.com  (Splendid and Vince) and my favorite retailer www.shopolivine.com.  But truthfully I’m not itchin’ to go shoppin’.  Seems like a waste of time to me.  Perhaps I just need to warm up to it slowly.

Congratulations to all of you who made it through the year.  My hope is that you will stay in touch and blog often (the blog will continue until next year, Sept. 1st).  It’s been a great year, one that I couldn’t have done without all of you in lock step.  What a great social experiment.  Someday people will look back on this time and ask…”What was the mindset of women during the great recession?”  and we will have an answer.

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Aug 25
Scarlett

Clothes shopping isn’t actually my biggest shopping problem, but I’m hoping to use this diet to influence my other spending issues… mainly of groceries.

Reflecting on the diet has led me to rethink my shopping habits in general, and it’s the same issues for me. I get hooked by the S word, SALE, and the need for some sort of completion: ”Oh look at this lovely skirt/squash! It’s on SALE!! It would totally go great with the blouse/beef I’ve got sitting around at home doing nothing, and why not? SALE!!!” And then at home, the blouse is stained more than I realized and needs to be tossed, and the beef is freezer-burnt and needs to be tossed, and the shirt and the squash go to the back of the closet/fridge to be forgotten until it’s too late. A lot of twice-wasted money right there.

I’ve recently taught myself to return the skirt if it doesn’t work after all. (Food doesn’t quite work like that)  Like a few other people have posted recently, instead of giving up and ordering take-out or buying a new clothes to match the new skirt, I want to learn to become a leftover-makeover queen, in both my closet and my cupboard.

I live alone: I don’t need to have as much food as my mother stocks!  I like having an overstocked kitchen because it makes me feel like I can make anything I want. But usually I’m overwhelmed by the possibilities, or too lazy to branch out, and make the same things, or eat out (same deal as the closet).

Like everyone doing closet evaluations, maybe I should do a cupboard inspection, and figure out how to make Hamburger Helper palatable. Why did I buy 5 boxes of  it if I don’t really like it? That’ll teach me to stop falling for the sale items!  Maybe I could pull out the exotic spices I’m too scared to try, like I plan on actually accessorizing my clothes this year so they don’t look so “same” all the time.  It could be like an episode of some FoodNetwork show (or Project Runway) where I only can use what I have…

I’ve been trying to keep a budget on and off since graduating college, but maybe this challenge will inspire me to be more faithful to it. (I might just give myself a cash budget that will only cover the necessities for a few months, to wean myself off impulse sale!!!!!! buying)

I just hope that after I pare the cupboard down, I can keep myself from filling it back up. Maybe by placing photo-frames and pretty knicknacks in the shelves instead?

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Aug 21
Sally Bjornsen

L10822431O.K. so this week’s poll is a wrap.  The winner goes to the casual top–62% of you said it’s what you  own the most of in your closet.  I don’t know about you but the casual top category has been the death of my debit card over the years.  Whenever I have a jonesin’ for a polyester pick-me-up what better to feed that urge than a cheap casual top.  It’s like a Kit-Kat bar at the checkout counter at the grocery store just screamin’ “take me home, I’m lonely.”  It’s a spontaneous decision–the People magazine or the Kit-Kat bar?  The Kit-Kat always wins.  Don’t get me wrong, I like my People Magazine I just prefer it free at the gym or in the gynocologists office.  The casual top for me is often spontaneous because it’s usually cheaper than a sweater or a blouse and it promises so much.  It can be playful, outrageous or just plain trashy and it doesn’t take a big chunk out of the budget.  This behavior, this spontaneous feel good item for which I imbue so much expectation is exactly what I am aiming to get away from once I’m shopping again.  I look at it this way.  The casual top is like a gateway drug… it leads to more shopping, more consumption and confusion–expecially if it comes in a print.  My motto–just say no to the casual top impulse.  Say no to buying without trying, say no to made in China, say no to trendy and say no to anything that looks ten years younger than your age.  If it’s not something you are sure you’ll wear at least once a week walk away, take a breath and ask yourself—do I need this?   That’s my two cents, or call it five.

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Aug 19
Diane M

I signed up for TGAAD nearly a month ago, thinking I would join the challenge, albeit late, and finish with the group at the end of August. Then it was announced that it could continue another year. No problem. Frankly, I feel relief that I don’t have to think about shopping. I’m actually enjoying this hiatus. In our world of instant gratification, there are not many things we have to actually wait for. I love clothes, but learned years ago that it was not enjoyable at the expense of debt or guilt. I discovered the inner resources that I have to be more creative than just going out and paying full price for a clothing item or to keep buying just for the sake of a purchase. I know that I’ll shortly be over the item and on to the next.

Patience begats patience. And that’s exactly why I want to do this. I want more. More patience. The secret of patience is doing something else in the meantime and that is just what I intend to do.

But I also want less. Less stress. Less mess. Less stuff…and I intend on achieving this over the next year.

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Aug 19
Sally Bjornsen

After all this time I thought I had a shopping problem when in fact closet inertia is what I really suffer from.   It’s hard to medicate the problem if you have the wrong diagnosis.   If I have learned one thing this year about me it is that I have no imagination when I step into my poorly lit, over packed, closet.  Upon entry, I look around at the sea of black, navy and a few bright pops and draw the immediate conclusions, “my wardrobe sucks” and “I have nothing to wear.”

How can that be, when a girl’s closet is full?   As we all know having a closet full of clothes doesn’t stop one from wanting to shop and buy more.  But my impetus for shopping has never been rooted in the need to hoard clothes; instead shopping taps into my need to be inspired and to look inspired.    

Allow me to explain.   My shopping instincts are strongest when I simply don’t have the energy to “shop my closet,” which is most of the time.  It takes work.  When I walk into a store like Anthropologie a talented fashion merchandiser has already put the outfits together on the wall or in the window so it’s easy to imagine myself in a great new “look.”  Invariably, when shopping I will find something new that instantly makes me feel excited.  And with the help of the well trained sales person I am always reassured of my need to spice things up.   But when I shop my closet the only fashion muse I can rely on for inspiration is me and my preoccupied, rushed self.  It takes time (alone time, no kids, no husbands) to look through what I have in my wardrobe, it takes creativity to mix and match items, and it takes the desire to imagine how various items pair with footwear and accessories.  There is no high, no rush and simply no entertainment in that small space next to my bed.  It’s much harder to shop my closet than it is to jump in the car, pay for parking, run up the escalator to my favorite store, try a few things on, pay and be done. 

This past year without the convenience or excuse to shop I have been forced to wear what I own.  This has lead to a decreased interest in how I look (though no one seems to notice, or they are not telling me).  I have resorted to a uniform of sorts that is, quite frankly, boring and uninspired but much easier than my daily outfits before the diet.  

So what am I going to do to remedy my closet inertia as I prepare to shop again?  First off, I could use a bay of store windows lining my closet.  Second I could employ my own stylist, one who makes house calls.  Third I could hire an intern to take scrupulous inventory because the thought of that bores me to tears.  None of these ideas are realistic or affordable though.   I read somewhere about a women who solves her own closet confusion by photographing various outfits and versions of outfits that she puts together from her closet and then referencing them when it’s time to get dressed in the morning—sounds like work to me.

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Aug 12
Sally Bjornsen

imagesTwenty-five years ago I lived in San Francisco with my childhood friend, we will call her Jay.  We had parted ways in high school due to my father’s relocation for his job and reconnected after I had graduated from college.  “Come live with me in the city,” I begged.  She did. 

Jay was the consummate ugly duckling turned swan.  She was always dressed impecilby.  Though I was the one with the big corporate job she managed to out spend and out dress me–it was competitive.  Even her nightgowns were gorgeous. 

Immediately I found our living situation less than bliss.  Jay was distanced and not as fun as she had been when we were in junior high.  She worked two jobs, administrative assistant by day and record store clerk by night while I found my way as a sales person for Eastman Kodak.  We didn’t’ see much of each other.  I would occasionally see her in the mornings or in the evenings when she came home from her job at the mall-bags of clothes on her arms.  I just couldn’t figure out how she could afford all that stuff while I was stuck in the same preppy skirts I wore post college.  About six months into our living situation the phone started to ring at all hours of the day. I worked from home so I was the one taking the calls.   The voice on the other end always asked that Jay return the call offering up an 800#.  When I passed these messages along to Jay she replied annoyingly, “Those calls are magazines trying to sell me something.  Just hang up on them.” 

One morning after a run in the park I was making coffee in the kitchen of our flat when I heard our front door open.  I walked down the long hallway toward the door to face two very scary looking men asking for my roommate.  She was still in bed at the time.  I was frightened.  It was 7am and I had two very large, and very sketchy looking men in my house—think Mikey Rourke in a mob film.   I woke Jay.  What ensued was a discussion about the repossession of Jay’s car.  She broke down crying and begged that they give her some time to get her act together.  They were empathetic in their mobster way and gave her 24 hours.  Jay would not speak to me, she simply went to her bedroom and shut her door.  The next morning her parents drove up from Orange to San Francisco and moved her out, leaving me with the rent and a giant question…what happened?  I never spoke to Jay again.  The moral of the story…It’s never just about shopping!

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Aug 12
Kimberly

This is a tough one for me! I’ve managed to do quite a few things in life that I never thought I had the ability to do – earn a PhD, teach a course, run a race. But not buy clothes for a whole year? That’s in a different category altogether!

I think the purpose of the Great American Apparel Diet is very meaningful, and I definitely not only want to practice self-control, I also want to become a more careful consumer and more appreciative of what I already have in my life.

We’ll see how I do when September 1 arrives. :)

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Aug 11
Barbara O

I’ve been thinking I should go on a shopping spree before Sept. 1st so I have everything I need for the next year! Needs and wants–it’s something I talk to my daughter about all the time. My desire for new clothes is a want, not a need! That will be my mantra for the next year.

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