Mar 02
Sally Bjornsen

OK, in the past week I have heard from two women who have asked to be removed from the diet.  “No longer on the bandwagon they say.”  Boy, I sure do want to know what that means.  What does that look like?  Shopping frenzy? Pulling an online shopping all-nighter?  Daily meetings with the UPS guy?

Many of you have admitted to falling off the diet wagon which is brave (shit I fell off when I discovered I was pantless at the gym and it took me two weeks to confess).  Some of you have come forward spilling your guts and begging forgiveness while others have couched their foibles in a more matter-of-fact way.   Regardless—it’s all open kimono around here.  The truth is what makes this whole effort interesting and authentic.  Right?    

That’s why I was surprised and sorry to hear that these two women completely threw in the towel, wiped their hands and said “abstain no more.”  I want to know what made them decide to give it all up?  Was it a sexy night gown?  A kelly green, lulu lemon hoodie?  Or was it simply a classic white t-shirt.    Whatever the case I need to know… we need to know.  This is what makes this diet compelling.  The buttons that get pushed in our lives that scream…”buy it?”   It’s like the chocolate bar that begins speaking from the pantry in tongues….”eat me, eat me!.”  You know the one.   I understand the concept of simply pretending this diet idea never happened.  It has crossed my mind a few times in the past several months. But after years of talking myself into the perfect t-shirt, pair of jeans, white blouse…you fill in the blank, I want to understand this thing we call “retail therapy.” 

Anyway, if any of you have thrown in the towel for good I hope you will tell the rest of us that you have done so and why.  What was the tipping point that made you give up, give in or simply hand over your debit card.  This is the stuff of sociologists.  Come clean if you can!  And for the rest of you, keep on keepin’ on. 

 Sally, your fearless leader.

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Nov 14

Denim and I are an odd couple. I just didn’t know what to do with this guy for so long… Jeans are easy everybody says, you can wear them with anything- dress them up, dress them down. Too many years working in the W Seattle, with the ubiquitous flowy Nordstrom blouse, two bill denim, Jimmy Choo combo. I eschewed those easy trousers altogether.

Secretly I wanted to wear denim though, it was just that I could never find a pair that fit. With the return of the cigarette trouser I was in a state of heightened desire… I never wanted to get into a pair of pants so bad! So i sucked it all in and took armloads of the things into the changing room…at Nordstrom’s. Halfway through the pile and sweating like mad, I hear a salesgirl’s voice ask if she can help with anything. “Yes! I want skinny jeans!”
Then the dreaded response…”What’s your size?” Gulp. “Well, technically? Um..”
Eventually I managed to find a pair of two bill trousers that worked- sort of. A couple of weeks of being fabulously constricted in dark denim, I stepped up onto a chair to change a light bulb and felt my heart rip suddenly in the general vicinity of my derriere, then a slight draft.
I was back downtown at Nordstrom’s before you could say Kate Moss. The extremely charming sales girl told me sweetly that I could not exchange my jeans for a new pair but that they would be happy to patch them for me. “Honey, if I wanted a patch on my ass, I could do it my damn self. I would like a new pair please.”
She began to say something about “the thing about luxury denim…”. I didn’t want to get into the thing about “luxury” denim being made in China, so I kindly asked for her manager, who told me to find another pair to exchange them with.

Sweet skinny, bondage bliss! After that, I was careful avoid doing any sort of household chores in those babies. I became one of those women who set my denim aside for special occasions, and while I couldn’t do anything about the Jimmy Choo’s, I had a very presentable Steve Madden heel that was just fine thank you.

Six months went by and the light bulb in my son’s room went out. People always talk about red-flags in relationships… I guess I always knew this wouldn’t last forever.

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Nov 05

iPhoto LibraryThemeof the Week ResizedStrange, isn’t it, how far denim has come? If my grandfather knew that a $600 pair of jeans even existed… let alone that human beings were actually willing to pay that kind of money for them… he would, as my mother would say, roll over in his grave.

When I learned of this week’s theme, it was actually my grandfather who first came to mind – a hard working mechanic who, in the 1930’s, repaired trains in the belly of Grand Central Station. He essentially lived in ‘dungarees’ and durable blue denim overalls back when denim was considered “work clothes”. I can’t remember if it was from my Grandfather or a school assignment that I first learned of denim’s tie in with the San Francisco gold rush, but that’s another image that came to mind with this assignment… again, denim as sturdy work wear.

So, as is typical when I ponder anything relating to fashion, I’m left scratching my head over that NY Times article on jeans [http://www.nytimes.com/2009/10/29/fashion/29JEANS.html?emc=eta1]. Possibly BECAUSE I’m no fashionista, I kind of “get” denim, I really do. Or at least I thought I did. I mean, I practically live in my Levis. So I’m perplexed here… HUNDREDS of dollars for a single pair of jeans?! Am I the only one that finds this slightly insane? Sure you can acid wash ‘em, embellish ‘em, sandblast ‘em… you can even give ‘em whiskers, but at the end of the day, they’re still ‘dungarees’.

In a piece by Levi Strauss & Co. about the history of denim, I read, “If we were to use a human term to describe a textile, we might say that denim is an honest fabric – substantial, forthright, and unpretentious.” Boy, does THAT conflict with the current image of denim as high-end designer commodity!

Perhaps, in the long run, the impact of our current economic downturn on the designer jeans industry is a good thing. While I find spending even $100 on a pair of jeans excessive, at least prices have come down substantially from those of 5 or 10 years ago. Maybe denim will even return to its roots and again become the clothing of the hard working, industrious American… I’m thinkin’ this country could use a little more “substantial, forthright and unpretentious”!

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Nov 05
Sally Bjornsen

Themeof the Week ResizedHello all, we are starting a “theme of the week” posting contest.  Every week I will post a theme of the week, this week it is Denim.  Every week we will put out a theme and all of you bloggers can blog on that topic.  Then we all vote on the most thought provoking, silly, scary or outrageous post.  The person who wins gets a piece of apparel. 

Food for thought, there was a recent article in the NYTIMES style section about the falling prices of denim…check it out.

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Sep 06
Rebecca Kotch

Truth be told. It really wasn’t very difficult for me to sign up for The Great American Apparel diet. Why, you ask? Well, because I – moi – must wear a uniform to work each and every day. Not the sort of east coast navy-green plaid skirt with leather buckle that I wore my entire year of 6th grade at Greens Farms Academy of the grand Westport Connecticut, but well…. a different sort of uniform category …… SHOES….. or in my case….”anti-shoes”. You see – I work for MBT (also known as Masai Barefoot Technology) – the innovator or the infamous rocker sole – known to change lives one shoe box at a time. (MBT, the anti-shoe – www.mbt.com). And while I love my MBTs – all 20 pairs of them – I am unable to ever put on another pair of “shoes” — it’s a rule in which we MBT worker bees live by. Yes, even on my dates, or well, date that I had 2 months ago – the first one in 5 years – I wore my MBTs. I know – it’s shocking – how do I make these clunkers look cute? But I have figured it out – thus the uniform. Denim. Denim. And more denim. My boot-legged denim works with my Black M Walks. My skinny True Religions work with my Kaya’s, and my favorite Paige jeans works with ummmmm…..my Black M Walks as well. There really is no reason for me to be a girl on the go and shop shop shop. Each morning, I start with my feet and work my way up – and let me tell you – I might not be the most fashionable gal these days – but my tummy is tighter, my glutes are stronger and I am uber-comfortable when I am racing from gate E8 to E55 at DIA! Go MBT – also know as “My Butt is Tighter”!

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