While I was already committed to buying used or refashioning to help with the environment before participating in GAAD, I have found that I ofteen used GAAD as a reminder not even think about buying anything new. After all, I’d made a promise. As time passed I realized that I was less and less concerned with purchasing new clothes and really enjoyed reworking what I had. I rarely, if ever, felt like I was constrained or missing something. As I move forward beyond the GAAD I’ll try to remember what I’ve learned. I’ll continue to host clothing swaps and will always shop for second hand or refashioned clothing first. But, I also know that a good cardigan is hard to find and I’ll save the shopping for my most essential items that need to be replaced. I look forward to continuing my commitment to the environment and to my budget and buying only whats essential, but to continue to have fun with what I already own. If there are any ladies in the Baltimore area who are interested in future clothing swaps, please do contact me. Thanks for the great learning opportunity Sally, and for giving me a reason to stay disciplined and to really practice what I preach.
I’m sure I’m not the first person to link to this article in the NYTimes, but I wholeheartedly agree with it! One reason I decided to do the Great American Apparel Diet was so that I could “step off the consumer treadmill” and re-evaluate what I really want to spend my money on. There are certainly possessions, even articles of clothing, that have brought me great joy in the past, but there are many other intangible experiences that have been a delight. I’d like to make more room in my wallet, and my life, for those.
Twenty-five years ago I lived in San Francisco with my childhood friend, we will call her Jay. We had parted ways in high school due to my father’s relocation for his job and reconnected after I had graduated from college. “Come live with me in the city,” I begged. She did.
Jay was the consummate ugly duckling turned swan. She was always dressed impecilby. Though I was the one with the big corporate job she managed to out spend and out dress me–it was competitive. Even her nightgowns were gorgeous.
Immediately I found our living situation less than bliss. Jay was distanced and not as fun as she had been when we were in junior high. She worked two jobs, administrative assistant by day and record store clerk by night while I found my way as a sales person for Eastman Kodak. We didn’t’ see much of each other. I would occasionally see her in the mornings or in the evenings when she came home from her job at the mall-bags of clothes on her arms. I just couldn’t figure out how she could afford all that stuff while I was stuck in the same preppy skirts I wore post college. About six months into our living situation the phone started to ring at all hours of the day. I worked from home so I was the one taking the calls. The voice on the other end always asked that Jay return the call offering up an 800#. When I passed these messages along to Jay she replied annoyingly, “Those calls are magazines trying to sell me something. Just hang up on them.”
One morning after a run in the park I was making coffee in the kitchen of our flat when I heard our front door open. I walked down the long hallway toward the door to face two very scary looking men asking for my roommate. She was still in bed at the time. I was frightened. It was 7am and I had two very large, and very sketchy looking men in my house—think Mikey Rourke in a mob film. I woke Jay. What ensued was a discussion about the repossession of Jay’s car. She broke down crying and begged that they give her some time to get her act together. They were empathetic in their mobster way and gave her 24 hours. Jay would not speak to me, she simply went to her bedroom and shut her door. The next morning her parents drove up from Orange to San Francisco and moved her out, leaving me with the rent and a giant question…what happened? I never spoke to Jay again. The moral of the story…It’s never just about shopping!
Part of the reason we live in a disposable apparel culture is that we don’t take the time or make the effort to take care of the clothes we own. I remember as a kid my mother hand washing her favorite items. This was long before people sent everything to the dry cleaner, which by the way can ruin a wardrobe if you are not careful. My mother’s special “delicate” silks and jerseys would hang on the shower rod in our bathroom or on the floor laid flat to dry. I can’t remember the last time I hand washed something. My mother, by the way is a fashion icon at 72 years old. Her wardrobe can go up against anyone’s wardrobe anyday. Most of what’s especially beautiful in her closet are those things she has hung onto for years. So that brings me to this…how do we modern girls learn from the generation before us about taking care of what we already own? Here are some basic principles. Please add on your own and I will post them too.
Tips for taking care of the clothes you already own:
- Avoid dry cleaning as much as possible. The chemical process strips down fibers in clothes over time.
- No wire hangers!
- Wash rougher pieces together like jeans, and softer ones like cotton dress shirts on their own.
- Use the gentle cycle as frequently as possible with a gentle detergent like Woolite.
- Wear your clothes more than once before washing them. If a stain is small, spot clean with seltzer water or a reputable spot remover.
- Remove clothes from the dryer and hang them up immediately.
- Don’t use the dryer if you don’t have to. A clothes line or a shower rod make for good “air drying.”
- Pay attention to what you are ironing and look at the instructions for recommended iron settings.
Tonight I was with my friend Portia who has been contemplating going on this diet for 11 months now. I told her that I have decided to extend the diet for one more year, in light of the fact that there have been so many people interested in joining the effort in the past few weeks (here we go again). When I told Portia it wasn’t too late to realize the benefits of clothing deprivation she hooped and hollered “That’s what I need, a closet colonic.” The visual made me gag. She went on to claim, “Deep within my big, fat, bloated walk-in closet there is a skinny one begging to be free.” Portia, warming to the idea, is going to “think about it,” before she commits. Let me be clear…I am not doing this for another year myself but I will moderate, facilitate, contemplate and write about life post diet.
Alright already Portia—stop the squawkin’ and start walkin’ give your closet the future it deserves with a purge, a cleanse a regular down home colonic. We’re here my dear and waiting to hear how it all “flushes out.”
I’ve been pretty successful on this diet, though I have had a few “cheats”. I will catalogue them now for full disclosure: 1 pair boots this winter (I actually did not have a pair of boots that were waterproof, and now that I am commuting a few blocks in the snow, they were necessary), a new t-shirt from a state park and a new shirt from a local artisan. I think this is pretty darn good! It’s way better than I’ve ever done on a food diet anyway! Besides the practicality of the boots, the two shirts were supporting things that I want to support. I could have just given the park money, but I like advertising for it. And the artisan was at a local craft fair, so it was a one-time chance.
What’s been the most interesting to me throughout this diet though is how I’ve found a new value system.
When I first started, every day that I walked past Anne Taylor was torture. And I walk past this store every week day. I would stare in and LONG for the outfits in the window. A couple of months ago, I went into the store. I was nervous, and I found I wanted things. But then I looked at the price tags. Suddenly dropping $180 on a new dress “just because” seemed appauling! I used to do this weekly without batting an eye, now it just seems frivolous, despicable even. I saw these cute t-shirts with ribbons and pearls on them, and thought about how much I wanted one. It wasn’t very expensive either. But I realized that I could actually take a pink t-shirt I already own and turn it into this cute be-dazzled shirt. This was especially a good idea because the shirt has a small coffee stain on it, and I have therefore not worn it. But I could turn it into something I want to wear again by attaching decorative items to it!
I now find myself exploring store windows, not with lust and envy, but with a curious eye turned towards “how did they make that”? I am re-discovering my once artistic and creative self, and finding fulfillment. I am also discovering that I have managed to save a lot of money for things that matter more to me, and feeling less stressed out. It’s nice to be able to walk to work without feeling completely depressed that you “can’t have” that cute dress in the window. Now I realize that I can have whatever I want, but my “wants” are changing.
Who knew that deprivation would lead to so much gain!?
My name is J.S., and this challenge really struck a chord with me when I first read about it.
As a young adult who works in the fashion industry, I witness consumerism and the short lifespan of ever-evolving trends on a daily basis. One day it’s in, the next day it’s out. This is why I believe developing your own style is important. Not only do you become less immune to these trends, but you can stand out from the crowd. Why wear something just because it’s “in right now”? Your style is what makes you, you. This challenge is an opportunity to continue developing my style by looking into my closet and exercising some creativity! The other goal is to free up, time (and space) to invest in what is important to me. This will be an interesting challenge because all day I am surrounded by clothes, and I occasionally wholesale-buy for clothing. I guess the perk of saving aside a pair to stow away in my closet will be gone until September 1st, 2010. I want to see how strong I mentally am. Bring it on!
Last week was weird for me. I turned 47 which wasn’t particularly monumental other than I am one year closer to 50 and I am not buying any clothing “presents” for myself these days. While the birthday went off without a hitch, for some reason I felt unsettled. I finally decided that it was my hair. I told myself I needed something new-ish, fresh-ish, young-ish. Now, a little background– I have only had one haircut style in my adult life. I wear it short and sometimes shorter, blond and sometimes blonder. As you can imagine going for something “new” can be the difference between a half inch and an additional foil or two.
Earlier in the month I met a spunky, modern girl at the reception desk at one of my client’s offices. Hovering on the young end of her twenties, she had great hair, an age appropriate earring in her nose and a cute tattoo, the kind she will hate when she is 47. Compelled by her flawless youth I asked, “Hey, where’d you get your hair done.” Flattered and excited to be giving a woman like me fashion advice she told me “my guy downstairs is amaaaaaazing.” After a little TMI she scrawled his name down on a business card and handed it over to me. Last week, in my moment of needing something “different,” I dug her lipstick soiled guy’s card out of the depths of my handbag and called him. I booked a 2.5 hour appointment for haircut and color. Certainly, I told myself, he could do something Fresh-ish!
Can you say hair debacle! Yikes. He told me “I’m not sure I like you in short hair” (that should have been a sign). He said he wanted me to “grow it out.” I won’t drag you through the details of my afternoon with the long-hair-loving stylist, other than the fact that it cost over $200 smackers and I came away with a beige poof job. The guy used a round brush on my hair…need I say more?
When I got home my husband, who never notices when I get my hair cut, asked me if I was going to coin my new look “Carol Brady Returns.” Later that night at writing group my fellow writers told me, “That’s the worst haircut you’ve ever had.”
Upon waking the next day I made a phone call and scheduled the “fixer cut”. It was time to go to the renowned Super Swank Salon that I had been avoiding for years, (though it came highly recommended). It is one of those places that people name drop, it was so cool that it was so uncool in my mind I had refused to go. But now, the only thing that could remedy my situation was something upber cool.
I entered the swank, shiny, chic Salon—pronounced “Say-lawn,” complete with espresso bar and cocktails, and was immediately comforted by the modern haircuts all around. I had to ask myself, “why haven’t I been here?” I checked my coat, grabbed a sparkling something or other and met with my short-haired, funky, stylist. I was in good hands. An hour later and another 100 bucks sunk I had a very short but very cute hair cut. The only problem was….she cut off $100 worth of color (from the day before) and now I looked like a speckled bird. My super chic stylist offered to color it but at that point I wasn’t about to “pay more.” Plus it just felt wrong coloring my hair two times in two days. The last thing I needed was for my hair to fall out.
I feel like I need to say this,I am not high maintenance. I am the kind of girl who wears her hair super short so she can get ready super fast. Really.
At home my husband laughed at my hair. He said, “now you look like an exotic bird from that Planet Earth video”. If he knew how much I had paid at that point I am certain his attitude would have been different.
The next day, at the end of the day and certain that the hair was not getting better, I made yet another call to a non discript, local hair dresser a few blocks away from my house and two doors down from Safeway. I told her in a panic “I am on my third day of a bad hair fiasco that needs fixing right away.” She calmly made an appointment and assured me that it wasn’t the first hair mistake of the day she’d fixed (good to know that hair disasters are alive and well all over the place). $100 dollars and another two hours later I had my hair the way I wanted it. Short and blond, sans speckles.
So why am I telling you this story? My hair story? Because if I had been buying clothes I would have filled my car with new items, gone home, tried them on and then returned most of them. I would have tried on different styles, studied myself in the mirror and then made some decisions. No dobut I would have wasted a lot of time making a few trips to the store, to buy and return. But in the end I probably would have spent $200 instead of $400. I would have clothes in my closet and not hair on the floor. Now, I’m not saying I wish I could shop, but last week it would have saved me some money and several hours in the salon chair. Sept. 1st cannot get here soon enough!
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Last fall, Sally Bjornsen founded the Great American Apparel Diet, in which she and dozens of women from around the world decided to not buy clothing for an entire year. Now that she’s entering the home stretch of the fashion fast, Bjornsen has learned enough from the experiment to establish eight essential shopping rules—steps, considerations, and minimum requirements that’ll help ward off wasteful spending.
Here are the rules from Bjornsen, who in an earlier post answered a bunch of other questions about the Apparel Diet with fellow dieters:
1. Don’t ever buy something because it’s on sale. Don’t buy it if you wouldn’t pay full price for it.
2. Don’t buy anything you don’t try on first.
3. Don’t buy anything that doesn’t fit you at that moment.
4. Don’t buy anything on impulse–it’s usually all wrong.
5. Don’t buy it unless you have two things in your closet that will pair nicely with it.
6. Don’t buy it if you aren’t comfortable in it right now.
7. Don’t buy it because it’s “in,” instead buy it because it’s magical!
8. Buy local if you can.
Next week I will officially be on the back side of my forties—to clarify, 47 years old. I remember when my mother turned 47. I was 22 years old and my mom, while she had a hip perm and wore skin tight black Calvin Klein jeans, seemed old-ish. My son at eight gets mad when I say “I’m old.” He continually tells me, “you don’t look old,” I guess it’s all relative (either that or my torn jeans and hoodie are doing the job of making me look youngish).
Forty-seven is not fifty but it’s getting pretty darn close. One of the many downsides of being on the backside of my forth decade is the much discussed yet barely understood stage called peri-menopause. I am finding that the topic, not unlike pregnancy, is shrouded in lies, (since when was pregnancy 9 months?). Yeah, sure I knew that “peri” means before but no one told me that it was the “peri” that caused all the problems, not the menopause. When you hit menopause its over, done, kapoot! But peri? That’s where it all happens—the long, slow, tortuous journey rife with an ocean of sweat, painful periods, a body that’s itching to get fat and an ever-present “fuck you” attitude.
I think they (those people in charge of medical words) should rebrand the whole term. Here’s some ideas: The Slow March, The Witching Hour or better yet…Adolescence—The Sequel.
So what does all this have to do with TGAAD? Lots. And that’s where my story begins.
Last week I bought two new sets of pajamas. There it is, that is my cheat. For several months now I have been having night sweats that have me wishing I had more bedtime bathing suits. I have found myself waking up in a Tempur-Pedic® swamp several times a night. On many occasions I am so drenched in sweat that the only solution is to take off my soaked pjs, put on a dry pair and crawl back into my clammy bed. Needless to say I need a few more change of bed clothes to get me through this stage.
If this is not justification for cheating I don’t know what is!
