The Great American Apparel Diet
no buying for one year

Sally Bjornsen

Sally Bjornsen, Seattle Washington. Age: 46 (looks 45) Sally is first and foremost a child of retail (three generations), everything else springs from there. When she’s not shopping online or assessing the latest trends she is a mother, stepmother, wife, author, blogger, social commentator, idea generator and business owner, not necessarily in that order. Assessing the retail landscape (both online and brick and mortar) is sport for her—though parting with cash can ignite heart palpitations. Born with the guilt of a Jewish mother Sally never feels completely “guilt-free,” when she closes the deal at the “cash wrap.” After 25 years in the advertising and retail biz Bjornsen is finally ready to implement the “less is more” philosophy of Ludwig Mies van der Rohe. “I want to see what life is like when women just say no to the new apparel pick-me-up. A lot of women in the “program” currently spend a fair amount of time planning, pondering and preparing their wardrobes (some more than others). This preoccupation is usually motivated by what they want at that moment rather than what they actually need. As a result a lot of us end up with a bunch of weird things in our closets. All that time and energy could be re-focused toward other creative endeavors. Who knows how much time, money and energy will be saved on the diet. I can’t wait to see.

Website: http://sallybjornsenwrites.com

Twitter: http://twitter.com/sallybjornsen