The Great American Apparel Diet
no buying for one year

Kerrie

Kerrie Foss, 41, San Diego, CA. Kerrie is a marketing executive at Intuit. She spends many of her waking hours thinking about the consumer software shopper and how he or she shops and buys software. When Kerrie isn’t wearing her marketing executive hat, she’s spending time with her friends and family; she is a very-involved auntie and Godmother. She is also a 2nd soprano, 5th/6th grade Sunday school teacher, voracious reader, and Zumba fan. She is currently dating and looking for Mr. Right. Kerrie doesn’t really consider herself much of a clothes horse. She is not fond of purchasing apparel online because she has to try everything on first. Her claim to fame is “I have never spent more than $250 on one item (not counting bridesmaid dresses--ugh!).” And yet, when asked to participate in this experiment, Kerrie realized that she has certainly dropped hundreds of dollars spontaneously at Nordstrom or Ann Taylor Loft without really thinking through how the new items integrate with what’s already in her closet; asking herself, “How many pairs of black pants do I need?” She loves the ‘high’ when leaving the house for the first time in a new outfit; the opportunity to reinvent herself or get in the groove for a date. Kerrie is interested in becoming a more thoughtful, sustainable fashionista—wearing what is already in her closet, saving money, and experiencing that ‘high’ from other areas in her life, including within.