The Great American Apparel Diet
no buying for one year

Damon, Seattle

Damon, 36 years old, lives in Seattle and is a sales and marketing executive in the IT industry. He has been following fashion and design for years, trying to balance his mountain climbing, off-road SUV, Big Sky Montana roots against his city slicker, black BMW driving, urban tendencies. A self described "man who likes to shop", he hit a low (or an alarmingly high) point in 2009, that drove a dose of reality. "I used mint.com in 2009 to manage and categorize my finances and when I ran the annual spending report, the clothing total was out of control. I had a pit in my stomach when I realized how much I had spent." Combined with a carpet beetle infestation that ravaged scores of fine cashmere and wool sweaters, it was a stark reminder of the biblical saying, that a heart focused on the treasures of the world only leads "to where moth and rust destroy." "When I heard about the clothing diet, it just made sense. I have too many clothes that never get worn." He has now embarked on a self imposed clothes shopping sabbatical. Current status: No money spent on clothes since December 26th, 2009 (of course the Nordstrom Men's Sale had something I felt I needed and was before I found out about The Clothing Diet).